Thursday - September 19, 2019

Bayer’s innovative solutions accompany Vietnam’s sustainable agriculture

Hanoi, September 19, 2019 – Bayer is the key sponsor to the “Vietnam-EU Forum on Sustainable Agriculture – Agriculture 4.0: Key to the European Market” organized by the European Chamber of Commerce in Vietnam (EuroCham), the Ministry of Agriculture and Rural Development (MARD), and the Vietnam Chamber of Commerce and Industry (VCCI).

  • Great opportunities for Vietnam’s agricultural products under EVFTA
  • Bayer as a committed partner of sustainable agriculture
  • Driving a digital development for a competitive and sustainable agriculture


Welcoming 150 distinguished guests from the Government, domestic and foreign business communities, and Vietnam’s agricultural sector, the forum aims to discuss the future of farming in Vietnam. The forum brought Vietnamese decision makers, farmers, and exporters together with leading European companies who will present their technical expertise and innovative solutions to improve production capacity and quality of Vietnam’s agriculture. These will also be showcased at a simultaneous exhibition, where attendees can see European innovation and Vietnamese produce first-hand.


The forum is honor to welcome H.E. Mr. Le Quoc Doanh, Vice Minister of Agriculture and Rural Development presenting the Government’s action plan for Vietnam’s agriculture in a competitive market. Other major topics includes an overview of agricultural exports in Vietnam from Agency of Foreign Trade, Ministry of Industry and Trade and how EVFTA create opportunities in the EU for the Agriculture Sector from Ambassador of the Netherlands to Vietnam and Trade and Economic Affairs Section, Delegation of the European Union to Vietnam. Participated as one of key speakers of the forum, Mr. Kohei Sakata, Customer Experience and Digital Strategy Head for Asia Pacific Region, Bayer Crop Science presented about what digital farming is and how important it is to a sustainable agriculture.


Thứ trưởng Lê Quốc Doanh Phát biểu tại Hội nghị

Vice Minister Le Quoc Doanh speaks at the event


Thứ trưởng Lê Quốc Doanh thăm quan khu trưng bày của Bayer

Vice Minister Le Quoc Doanh at Bayer's Display


“We know that Vietnam’s agricultural sector will be one of the biggest winners from the EVFTA, as a reduction in tariffs will increase demand and boost exports to Europe’s large, high-spending consumer market. However, the EU has very high standards for food imports. So it has never been more important for European enterprises and Vietnamese producers to come together, learn from each other, and help develop a world-leading agriculture sector in Vietnam with safe, certified, and traceable produce. This event will help to develop stronger relationships between the Vietnamese and European business communities and, in doing so, help to unlock the full potential of the EVFTA,” said Nicolas Audier, Chairman of EuroCham on his opening remarks.


Great opportunities for Vietnam’s agriculture export taking the advantages of EVFTA


Vietnam is one of the 10 members of the Association of Southeast Asian Nations (ASEAN) and has become the EU's second country as trading partner through free trade agreement in the region after Singapore. Thanks to the EU-Vietnam Free Trade Agreement (EVFTA) and EU–Vietnam Investment Protection Agreement (IPA) signed on June 30, 2019, Vietnam and Europe have been brought closer with the strong commitment to an open, fair and rules-based trade further widening export markets for Vietnam. The improved regulatory cooperation and coherence through this EVFTA will bring advantage to Vietnam towards international rule alignment which this will benefit not only to attract the foreign investors but bring advantage to Vietnamese society to access high quality of products.  Besides offering significant economic opportunities, the EU and Vietnam have agreed strong sustainable development measures.


Bà Nguyễn Cẩm Trang - Phó Cục trưởng Cục Xuất nhập khẩu - Bộ Công Thương

Nguyen Cam Trang - Deputy Director General  - Agency of Foreign Trade MOIT


EVFTA will create huge opportunities for Vietnam’s agriculture as it will help to boost agricultural exports, improve the sector’s competitiveness and promote Vietnam’s international economic integration. The EU is currently the second largest market for Vietnamese exports of key commodities such as coffee, cashew nuts and pepper. It is also the opportunity for Vietnam agricultural sector in access of innovation and technology like to enhance prosperity of farmers through productivity enhancement and contribute to economic development sustainably.


Commenting on the opportunities from EVFTA, H.E. Vice Minister Mr Le Quoc Doanh shared that the tax incentives of EVFTA will open up new opportunities for Vietnamese agricultural products to access and penetrate deeper into the vast market with 28 member countries. As Europe is also a high quality market, Vietnamese agricultural products need to be more competitive to seize opportunities when the agreement comes into effect.


Digital solutions helps Vietnam’s agriculture competitive and sustainable


By nature, agriculture utilities other natural resources such as water, land and the soil. While operation is increasing, available land is decreasing. In this context, sustainability is very important. At global level, demand for food will increase by 50 percent and yields may decline by up to 30 percent by 2050 in the absence of ambitious climate action. A more resilient food future will rely on sharp increases in agricultural R&D, which has demonstrated benefit-cost ratios between 2:1 and 17:1; better alignment of government finance and incentives for farmers with long-term, sustainable, climate-smart production; and a step change in access to information, innovative technologies, and finance to enhance the resilience of 500 million small-scale farming households whose livelihoods are most critically impacted by climate change.


In Asia particularly, the majority of farmers including Vietnam are smallholders who have less than one or two hectares accounting for 70% of the consumption of agricultural production. “It is clearly that our digital solutions, have offered great opportunities to accelerate the sustainability in agriculture. It is a critical agenda of Bayer to help smallholder farmers to produce more with less resources,” said Kohei Sakata, Customer Experience and Digital Strategy Head for Asia Pacific Region, Bayer Crop Science. “Our innovative digital solutions will help to enable a high quality and safety farming practice in a very productive manner.”


Ông Kohei Sakata - Giám đốc Chiến lược Kỹ thuật số Khu vực Châu Á Thái Bình Dương, nhánh Khoa học Cây trồng Tập đoàn Bayer thuyết trình tại hội thảo

Mr Kohei Sakata, Customer Experience and Digital Strategy Head for Asia Pacific Region, Bayer Crop Science shared Bayer's digital farming for sustainable agriculture development

The company’s ambitions to bring those digital solutions to enhance smallholder farmers’ technical capabilities with digital advisory to optimize their cultivation method and overcome climate challenges and disease/pest stress to achieve higher yield, quality, and profit. With that, the company enables small-holder farmers to increase agricultural productivity in a sustainable manner and to improve the lives of their families and communities as well as making their contribution to keeping Vietnam’s agriculture competitive in international markets.


Among digital solutions, drone, as a flying aerial machine, can help smallholder farmers to prevent from chemical hazard. The drone can just spray to the field with crop protection products and that could prevent the farmers from operate under exposure of chemical. This will also ensure a very correct spray to the field, helping avoiding the overuse or disuse of chemical products. In addition, drone can also contribute to water consumption saving because it uses very limited of valuable water. Last but not least, drone does not only require much money to control but also can be a great solution for the labor shortage. Now in many countries, including developing countries, farmers are struggling to secure the labor to do all the farm operation works but drone and the mechanization can help farmers to produce the products with more efficiency and less labor.


Bayer Digital Ag Display

Bayer Digital Ag Display


In Vietnam, within the framework of cooperation of Rice Value Chain program between Bayer and Trung An, Bayer signed an exclusive strategic cooperation agreement with Trung An to jointly promote the local application of agriculture unmanned aerial systems and provide customized plant protection service to help improve cultivation capacity and control residues in high quality rice production, targeting the export market. Initially, the pilot project has been implemented in Trung An’s farm in Kien Giang province for two years since May 2019 on 200 hectares out of total 800 hectares.


Another solution of Bayer includes a trait and bioscience technology to make seed tolerance against pest attack, for example Fall Army Worm (FAW) in corn. FAW is now a threat over the world including Vietnam, significantly reducing the corn yield. Bayer has a trait and bioscience technology to make seed tolerance against these pet attack together with the company’s chemical solutions to protect plants from those attacks. Thanks to those technologies and solutions of Bayer, farmers can not only protect the yields but also their livelihood.


Apart from that, Bayer is working on a joint project with and key stakeholders to accompany the Vietnam sustainable agricultural development. The activity outline includes (1) increasing farmers’ capabilities and (2) application of high-technology in digital farming, targeting at crops favored for exportation to EU markets to support the coming EVFTA implementation for agricultural sector covering coffee, pepper, rice and fruits.


Mr Kohei Sakata, Customer Experience and Digital Strategy Head for Asia Pacific Region, Bayer Crop Science at Panel Discussion

Mr Kohei Sakata, Customer Experience and Digital Strategy Head for Asia Pacific Region, Bayer Crop Science at Panel Discussion


“As a world leading agriculture company, Bayer has the global mission to set a standard in sustainability. With our innovation and digital solutions, we aim to making agriculture or farming itself much more professional and efficient, and also more attractive to the younger generation. Thanks to new technologies available now, we believe that we can really help to support the generation changes in agriculture to enable a more sustainable food supply chain to feed the growing world population,” added Kohei.


In order for Bayer and other innovation-oriented companies to ensure timely introduction of digital farming technologies, infrastructure development and predictable and internationally harmonized regulatory environment would be key factors. Bayer would like to take partnership approach to collaborate with all public and private stakeholders to jointly accelerate these prioritized areas.


Overview of the Forum

Overview of the Forum


About Bayer

Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to benefit people by supporting efforts to overcome the major challenges presented by a growing and aging global population. At the same time, the Group aims to increase its earning power and create value through innovation and growth. Bayer is committed to the principles of sustainable development, and the Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2018, the Group employed around 117,000 people and had sales of 39.6 billion euros. Capital expenditures amounted to 2.6 billion euros, R&D expenses to 5.2 billion euros. For more information, go to

Forward-Looking Statements

This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.