Our Brand. Our Values.
At Bayer, we're excited about the future and all its possibilities. Advancing health and nutrition is what we do best and care about most. Because the solutions we create will advance life tomorrow, and help people and the planet to thrive. We believe we must strive for a better tomorrow, so we can all live life to its full potential.
With people living longer and the population growing, everyone wants to stay healthy and have enough to eat. This is a huge challenge for the global community – and it’s what motivates and drives us at Bayer. Every day we put our knowledge and skills to work on behalf of humankind, inventing and delivering products that help make life just a little better. That’s essentially what we’re all about.
We call it:
What Does Our Brand Stand for?
The Bayer Cross is one of the best-
known trademarks in the world. For
generations, Bayer has stood
for competence, quality and trust.
But there are also other attributes that we associate with our brand:
// Inspiring positivity: yes, we can create a better tomorrow.
// Where our sense of duty and enthusiasm combine.
// Acting as leader and being confident in driving progress.
Which Values Unite Us?
Our corporate culture is built on our LIFE values, which are firmly anchored in our company and provide us with guidance in our daily work. LIFE stands for Leadership, Integrity, Flexibility and Efficiency.
Everything we do is aligned with these values.